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Pay per click (PPC) (also called Cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC “display” advertisements are shown on web sites or search engine results with related content that have agreed to show ads.

Eligibility Criteria

Should have basic knowledge in SEO. Must be internet savvy.Must have strong MS office skills.

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Course Outline (Module wise)

Module 1

  • Introduction to (PPC) Pay Per Click
  • Benefits and Significance of PPC
  • PPC Campaigning
  • Google Ad word Account Configuration
  • Concept of Adgroups and Adtexts
  • Concept of Quality Score
  • Billing System
  • Diagnosis Tool

Module 2

  • Report-Keywords Performance
  • Report- Campaign Performance
  • Report- Ad group Performance
  • Report-Ad Performance

Module 3

  • PPC Campaign
  • PPC Campaign Set-up
  • PPC-Keyword Research
  • Ad Creation for PPC Campaigning
  • Bid Management in PPC
  • Setting Up Conversion Tracking Code
  • Setting up Pay Per Call
  • Negative Keywords
  • Adding Columns

Module 4

  • PPC Campaigning Tools
  • Google Ad word Tools
  • Google Ad word Preview Tools
  • Google Ad word Editor

Module 5

  • Landing Page for PPC
  • Landing Page Optimization
  • Increase Conversion Rates

Why choose us?

  • Course modules are prepared by Expert from our web development company.
  • Professional Faculty with boost able Experience in Development and Training.
  • All latest updated technologies as per real-time project requirements. (HTML 5 / CSS 3.0).
  • Guaranteed Real-time concepts for each topic.
  • Study material for all modules and practical real-time assignments.
  • Best Lab Facility with All software’s and Lab Assistance.
  • 100% Placements Assistance, till you get placed. We have good track record of placements.

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