Top Three Digital Marketing Trends to Consider this Year

Are you all prepared to join a digital marketing course in an institution? A professional degree in internet marketing can prepare you for a rewarding career in the IT. With the digital media ruling the business scenario, knowledge of SEO, PPC, Social Media and Email Marketing can get you to a position from where you can help businesses create a thriving presence online.

Now, before you start with any of these digital marketing courses in Kolkata, here is a list of some important trends you should consider.

Increased Focus on Mobile Optimization – Since the last few years, mobile has been generating more traffic than desktop and laptop search. With virtually everyone using their Smartphone to find information online, it is perhaps needless to mention that business owners must cater to the needs of their mobile audience to generate leads and increase conversions. A strategic mix of responsive design and user experience is what is to be achieved by business managers with the help of expert digital marketers.

Heightened Significance of Local SEO – With the launch of My Business, Google places have gained even more importance in local SEO. There have been significant changes in how Google presents search results for local terms. As such, different search elements are made to provide immediate information on the existence and availability of local businesses. It is essential for a business to be listed on Google to improve search visibility.

App Store Optimization– According to a study conducted in 2015, 52% of the time spent online was on mobile apps. This is no surprise because people tend to prefer using apps over surfing mobile websites and this is certainly due to better functionality.  If you have a business app, optimizing for the app store is crucial to enhance visibility.

The list of trends will go on. Once you start with the course, you will know more about these. So, just prepare yourself well and become an expert digital marketer in the long run.


Filed under: Digital Marketing Comments Off on Top Three Digital Marketing Trends to Consider this Year