Dzine Zone, Friday, November 21st, 2008
“SEE MORE, HEAR MORE, FEEL MORE”
IMAX AND IMAX 3D THEATRES
In IMAX the audiences feel like they are part of the action due to the specially designed theatres, breathtaking, crystal clear images projected onto giant screens and exhilarating sound from state-of-the-art digital sound systems.
In 2008, IMAX will launch its new digital projection system. The new system is designed to create the unparalleled image and sound quality of The IMAX Experience in a digital format. The new system will integrate a suite of proprietary IMAX technologies with dual digital projectors, multi-channel digital surround sound and IMAX’s world-famous theatre geometry that puts you IN the movie. The system will deliver the superior cinematic experience that IMAX moviegoers have come to recognize and enjoy, with stunningly crisp and bright images, as well as crystal clear surround sound, in both 2D and IMAX 3D.
Unlike conventional theatre sound systems, IMAX digital surround sound systems deliver multi-channel, uncompressed, full fidelity sound that is simply unsurpassed in depth and clarity. IMAX’s amplifiers generate up to 14,000 watts of power, not volume, to provide the audience with life-like sound. IMAX’s proprietary loudspeaker system delivers exacting volume and quality at every seat throughout the theatre. From a small drop of rain to an enormous clap of thunder, you’ll hear every shade and subtlety, regardless of where you are sitting.
The New IMAX theater is going to be inaugurated at the Mani Square Mall, Kolkata. It will definitely be a boon for cine lovers.